Branding
Your brand is more than just a logo.
It’s how it looks, how it feels, and how it’s understood.
I build comprehensive visual identities that translate the essence of your project into a coherent, expressive, and well-thought-out system. I don’t design just for the sake of decoration—I design to give your brand clarity, personality, and direction.
I start with the essentials—with what really matters.
And I turn that into an identity that stands the test of time.
HOW DOES THE PROCESS WORK?
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Initial Call + Strategic Questionnaire
We start by gaining a deep understanding of your project: vision, values, personality, audience, positioning, and goals. This foundation is key to ensuring that the design is not just aesthetic, but strategic.
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I define the conceptual foundation of your brand and present two clear creative directions, illustrated through well-crafted mood boards.
Here, we shape:
Personality
Values
Voice tone
Feelings we want to evoke
Visual references
Positioning
We choose the path that best represents your brand and develop it.
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I design a comprehensive brand identity proposal aligned with the chosen creative direction.
This includes:
Logo and visual system
Color Palette
Typefaces
Graphic Resources
Consistent and applicable visual style
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Once the identity has been validated, I prepare all the final materials:
Brand Guide
Logo in all formats (SVG, AI, PNG, JPG…)
Illustrations and graphic assets (if applicable)
Final art for printing or production (if applicable)
Social media template (if applicable)
Everything is ready for your brand to function effectively, look great, and maintain consistency.
ILLUSTRATION
Illustration is a powerful way to give a project character.
It can be that detail that makes your brand feel more human, more memorable, or simply more like you.
I create illustrations that fit into a visual system: to complement an existing brand, for packaging, social media, campaigns, editorial content, or any medium where an image can better tell the story.
It’s not just about making a pretty drawing.
It’s about creating an image that communicates a clear message, connects with your audience, and aligns with your brand’s personality.
Every illustration is carefully crafted with purpose: style, composition, color, and message all work together to ensure the result is not only visually appealing but also strategic.
HOW DOES THE PROCESS WORK?
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We’ll start with a short questionnaire to understand the context of the project: what you need to communicate, where the illustration will be used, and what visual style might work best.
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Based on that information, I develop a concept proposal and visual direction that will define the illustration's approach: style, references, visual tone, and possible applications.
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Presento uno o varios bocetos donde trabajamos la composición, los elementos y la narrativa de la ilustración.
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Once the sketch is approved, we refine the color palette, and I begin to create the final illustration in accordance with the established creative direction.
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The illustration is completed, and the final files are optimized for their intended use: digital, print, packaging, social media, etc.
packaging
Design that stands out on the shelf.
We develop packaging and labeling systems that blend aesthetics and strategy.
It’s not just about looking good—it’s about standing out, communicating, and upholding the brand identity in a physical format.
Designs that are recognizable and memorable.
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We start with a questionnaire to understand the product, its target audience, the type of packaging, the sales context, and any technical or printing requirements.
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I developed a conceptual proposal for the packaging using mood boards and visual references, in which we defined the style, visual tone, and aesthetic direction that will guide the design.
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Based on the approved creative direction, I develop the design proposal for the packaging: layout, typography, colors, illustrations, or any other necessary graphic elements.
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Revisamos la propuesta, realizamos los ajustes necesarios y confirmamos que todo funcione correctamente antes de preparar los archivos finales.
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I prepare all technical packaging files for production, taking into account die cuts, bleed areas, printing specifications, and the required formats.
HOW DOES THE PROCESS WORK?
DISEÑO GRAFICO
Not every brand needs a major branding project every month. But many do need design work on an ongoing basis.
The recurring graphic design service is designed for brands, entrepreneurs, or agencies that already have a defined identity and need ongoing creative support to keep their visual communication active, consistent, and polished.
I can help you with items such as:
• Social media post design
• Presentations
• Flyers or promotional materials
• Campaign adaptations
• Digital or print graphics
• Creative support for marketing teams or agencies
HOW DOES THE PROCESS WORK?
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We'll schedule a short video call to understand your needs: what kind of parts you need, how often, and how you typically work.
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Based on that information, I determine the best way to collaborate:
deliverable packages
or hourly work, depending on the scope and the flexibility required
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Once I understand your brand’s needs, I’ll suggest a way of working that fits your project, workflow and pace.
We can work by the hour, through weekly or monthly deliverables, or create a tailored format based on what you need. The goal is to find a flexible and practical way of working that fits naturally into your day-to-day.