Mamá Vaca is a brand of fresh cheese with a warm, familiar feel, designed to be a part of many families’ daily lives. The project involved a graphic redesign of its packaging, aiming to modernize the brand without losing the warmth and approachability that define it.

The main objective was to build a more consistent and recognizable identity across the entire product line, improving the visual architecture of the packaging and making it easier to spot on store shelves. By redesigning the main character—a more endearing and empathetic cow—and incorporating a friendlier, more human script typeface, the brand’s emotional concept was reinforced: “It takes care of you like a mother.”

The result is a more contemporary, organized image that connects emotionally with consumers, striking a balance between tradition and modernity.