The Climate Assembly branding was designed to create a relatable, dynamic, and accessible visual identity that connects with children and teens, inviting them to actively participate in the conversation about the future of the planet.

The visual identity is built around a color palette inspired by various elements of nature—the sky, the sea, the sun, flora, and fauna—reinforcing the link between civic participation and environmental stewardship.

The logo combines the Gopher typeface with hand-drawn letters featuring organic shapes, lending it a more human, creative, and participatory character. The identity is rounded out by a system of abstract illustrated characters, designed to represent diversity and allow any young person to see themselves reflected in them.

The result is an expressive, optimistic, and participatory brand, designed to convey that every voice counts when it comes to envisioning and building a more sustainable future.